{"product_id":"sony-a7-iv","title":"Sony A7 IV Body - 1082408","description":"\u003ch2\u003eSony A7 IV Body - 1082408\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBeyond basic and designed for a new generation of imagemakers, the α7 IV sets a new standard with its groundbreaking performance in both still and movie recording. This hybrid camera delivers breathtaking imagery and efficient on-the-spot delivery, tailored to bring to life the artistic visions of today's creators. Featuring a 33MP image sensor and advanced processing engine, the α7 IV surpasses its predecessor, the α7 III, with higher resolution and enhanced color reproduction, offering exquisite detail and soft, natural-looking skin textures. The powerful Exmor R sensor and BIONZ XR engine reduce noise significantly across a wide sensitivity range, from ISO 100-51200, expandable to ISO 50-204800 for stills and ISO 100-102400 for movies. The α7 IV also boasts a wide 15-stop dynamic range, capturing delicate details in landscapes and scenery with Sony's unparalleled imaging expertise. Additionally, the camera's 5-axis optical image stabilization, coupled with high-precision gyro sensors and algorithms, provides up to 5.5 steps of shutter-speed compensation, ensuring sharp, high-resolution images.\u003c\/p\u003e\n\u003ch5\u003eWhat our Experts Think\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli data-start=\"355\" data-end=\"602\"\u003e\n\u003cp data-start=\"357\" data-end=\"602\"\u003e\u003cstrong data-start=\"357\" data-end=\"394\"\u003eHigh‑Resolution Full‑Frame Sensor\u003c\/strong\u003e\u003cbr data-start=\"394\" data-end=\"397\"\u003eA newly developed \u003cstrong data-start=\"417\" data-end=\"441\"\u003e33 MP Exmor R sensor\u003c\/strong\u003e delivers excellent detail, dynamic range, and low‑light performance — ideal for portraits, landscapes, and commercial work.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"604\" data-end=\"872\"\u003e\n\u003cp data-start=\"606\" data-end=\"872\"\u003e\u003cstrong data-start=\"606\" data-end=\"643\"\u003eVersatile Hybrid Video Capability\u003c\/strong\u003e\u003cbr data-start=\"643\" data-end=\"646\"\u003eCan capture \u003cstrong data-start=\"660\" data-end=\"677\"\u003e4K up to 60 p\u003c\/strong\u003e with 10‑bit internal recording, multiple codecs (XAVC S\/HS), and professional color profiles (S‑Log3\/S‑Cinetone) — great for filmmakers and content creators.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"874\" data-end=\"1139\"\u003e\n\u003cp data-start=\"876\" data-end=\"1139\"\u003e\u003cstrong data-start=\"876\" data-end=\"909\"\u003eAdvanced AF \u0026amp; Tracking System\u003c\/strong\u003e\u003cbr data-start=\"909\" data-end=\"912\"\u003eFeaturing a \u003cstrong data-start=\"926\" data-end=\"949\"\u003e759‑point hybrid AF\u003c\/strong\u003e with real‑time Eye AF for humans, animals, and birds, the A7 IV offers reliable subject tracking and focus performance in dynamic shooting environments.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1141\" data-end=\"1391\"\u003e\n\u003cp data-start=\"1143\" data-end=\"1391\"\u003e\u003cstrong data-start=\"1143\" data-end=\"1173\"\u003eStabilization \u0026amp; Ergonomics\u003c\/strong\u003e\u003cbr data-start=\"1173\" data-end=\"1176\"\u003eBuilt‑in \u003cstrong data-start=\"1187\" data-end=\"1215\"\u003e5‑axis IBIS (≈5.5 stops)\u003c\/strong\u003e helps deliver sharp handheld shots and smoother video footage, and ergonomic improvements like a vari‑angle touchscreen enhance usability.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1393\" data-end=\"1645\"\u003e\n\u003cp data-start=\"1395\" data-end=\"1645\"\u003e\u003cstrong data-start=\"1395\" data-end=\"1428\"\u003eProfessional Workflow Support\u003c\/strong\u003e\u003cbr data-start=\"1428\" data-end=\"1431\"\u003eDual card slots (CFexpress Type A + UHS‑II SD), USB‑C connectivity, microphone\/headphone jacks, and improved menu systems make this body well‑suited to professional workflows.\u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1647\" data-end=\"1941\"\u003e\n\u003cp data-start=\"1649\" data-end=\"1941\"\u003e\u003cstrong data-start=\"1649\" data-end=\"1673\"\u003eBalanced Performance\u003c\/strong\u003e\u003cbr data-start=\"1673\" data-end=\"1676\"\u003eWith \u003cstrong data-start=\"1683\" data-end=\"1719\"\u003eup to 10 fps continuous shooting\u003c\/strong\u003e and solid EVF\/LCD quality, it handles a broad range of genres — from events and portraits to travel and multimedia projects — though some video modes (e.g., 4K 60p) use a Super35 crop.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch5\u003e\n\u003cbr\u003eQ\u0026amp;A\u003c\/h5\u003e\n\u003cp data-start=\"163\" data-end=\"364\"\u003e\u003cstrong data-start=\"163\" data-end=\"208\"\u003eQ: What type of camera is the Sony A7 IV?\u003c\/strong\u003e\u003cbr data-start=\"208\" data-end=\"211\"\u003eA: It’s a \u003cstrong data-start=\"221\" data-end=\"253\"\u003efull-frame mirrorless camera\u003c\/strong\u003e designed for professional photography and videography, combining high resolution with speed and versatility.\u003c\/p\u003e\n\u003cp data-start=\"366\" data-end=\"554\"\u003e\u003cstrong data-start=\"366\" data-end=\"410\"\u003eQ: What is the sensor and image quality?\u003c\/strong\u003e\u003cbr data-start=\"410\" data-end=\"413\"\u003eA: Features a \u003cstrong data-start=\"427\" data-end=\"466\"\u003e33MP full-frame Exmor R CMOS sensor\u003c\/strong\u003e, delivering excellent detail, dynamic range, and color accuracy for stills and video.\u003c\/p\u003e\n\u003cp data-start=\"556\" data-end=\"786\"\u003e\u003cstrong data-start=\"556\" data-end=\"618\"\u003eQ: What autofocus and stabilization features does it have?\u003c\/strong\u003e\u003cbr data-start=\"618\" data-end=\"621\"\u003eA: Includes \u003cstrong data-start=\"633\" data-end=\"714\"\u003e759 phase-detection autofocus points, Real-time Eye AF for humans and animals\u003c\/strong\u003e, and \u003cstrong data-start=\"720\" data-end=\"758\"\u003e5-axis in-body image stabilization\u003c\/strong\u003e for sharp, stable images.\u003c\/p\u003e\n\u003cp data-start=\"788\" data-end=\"981\"\u003e\u003cstrong data-start=\"788\" data-end=\"833\"\u003eQ: What video capabilities does it offer?\u003c\/strong\u003e\u003cbr data-start=\"833\" data-end=\"836\"\u003eA: Supports \u003cstrong data-start=\"848\" data-end=\"880\"\u003e4K video recording up to 60p\u003c\/strong\u003e with full pixel readout and advanced codecs, making it suitable for professional video production.\u003c\/p\u003e\n\u003cp data-start=\"983\" data-end=\"1175\"\u003e\u003cstrong data-start=\"983\" data-end=\"1038\"\u003eQ: Is it portable and durable for professional use?\u003c\/strong\u003e\u003cbr data-start=\"1038\" data-end=\"1041\"\u003eA: Yes. It features a \u003cstrong data-start=\"1063\" data-end=\"1094\"\u003eweather-sealed, robust body\u003c\/strong\u003e compact for a full-frame camera, ideal for travel, studio, and outdoor shoots.\u003c\/p\u003e\n\u003cp data-start=\"1177\" data-end=\"1375\"\u003e\u003cstrong data-start=\"1177\" data-end=\"1238\"\u003eQ: What photography or videography is it best suited for?\u003c\/strong\u003e\u003cbr data-start=\"1238\" data-end=\"1241\"\u003eA: Ideal for \u003cstrong data-start=\"1254\" data-end=\"1330\"\u003eportraits, landscapes, events, wildlife, and high-quality video projects\u003c\/strong\u003e, offering a versatile all-in-one solution.\u003c\/p\u003e\n\u003ch5\u003e\n\u003cbr\u003eMaintenance Tips\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli data-start=\"82\" data-end=\"253\"\u003e\n\u003cp data-start=\"84\" data-end=\"253\"\u003e\u003cstrong data-start=\"84\" data-end=\"110\"\u003eKeep the Sensor Clean:\u003c\/strong\u003e Use a \u003cstrong data-start=\"117\" data-end=\"127\"\u003eblower\u003c\/strong\u003e to remove dust from the sensor. For stubborn particles, use professional cleaning or an \u003cstrong data-start=\"216\" data-end=\"250\" data-is-only-node=\"\"\u003eauthorized Sony service center\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"254\" data-end=\"435\"\u003e\n\u003cp data-start=\"256\" data-end=\"435\"\u003e\u003cstrong data-start=\"256\" data-end=\"290\"\u003eClean Lens Mount \u0026amp; Viewfinder:\u003c\/strong\u003e Wipe the mount, rear lens element, and viewfinder with a \u003cstrong data-start=\"348\" data-end=\"368\"\u003emicrofiber cloth\u003c\/strong\u003e to remove dust and smudges. Avoid touching internal electronics.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"436\" data-end=\"590\"\u003e\n\u003cp data-start=\"438\" data-end=\"590\"\u003e\u003cstrong data-start=\"438\" data-end=\"471\"\u003eProtect from Moisture \u0026amp; Dust:\u003c\/strong\u003e Avoid rain, high humidity, or dusty environments. Use a \u003cstrong data-start=\"528\" data-end=\"564\"\u003eweather-sealed bag or rain cover\u003c\/strong\u003e when shooting outdoors.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"591\" data-end=\"714\"\u003e\n\u003cp data-start=\"593\" data-end=\"714\"\u003e\u003cstrong data-start=\"593\" data-end=\"610\"\u003eBattery Care:\u003c\/strong\u003e Remove batteries for long-term storage. Charge and discharge periodically to maintain battery health.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"715\" data-end=\"844\"\u003e\n\u003cp data-start=\"717\" data-end=\"844\"\u003e\u003cstrong data-start=\"717\" data-end=\"738\"\u003eFirmware Updates:\u003c\/strong\u003e Regularly update firmware via Sony’s official site to ensure optimal performance and feature stability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"845\" data-end=\"957\"\u003e\n\u003cp data-start=\"847\" data-end=\"957\"\u003e\u003cstrong data-start=\"847\" data-end=\"868\"\u003eHandle Carefully:\u003c\/strong\u003e Avoid drops, shocks, and rough handling. Use a wrist or neck strap for added security.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"958\" data-end=\"1077\"\u003e\n\u003cp data-start=\"960\" data-end=\"1077\"\u003e\u003cstrong data-start=\"960\" data-end=\"979\"\u003eStore Properly:\u003c\/strong\u003e Keep the camera in a padded bag or hard case, away from direct sunlight, extreme heat, or cold.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1078\" data-end=\"1241\"\u003e\n\u003cp data-start=\"1080\" data-end=\"1241\"\u003e\u003cstrong data-start=\"1080\" data-end=\"1107\"\u003eProfessional Servicing:\u003c\/strong\u003e For shutter, sensor, or electronic issues, rely on an \u003cstrong data-start=\"1162\" data-end=\"1196\"\u003eauthorized Sony service center\u003c\/strong\u003e to maintain warranty and peak performance.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony Camera","offers":[{"title":"Default Title","offer_id":51688583594282,"sku":"1082408","price":2024.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/1669\/files\/sony-1_0002_92650_original_local_1200x1050_v3_converted.jpg?v=1781110723","url":"https:\/\/www.mybackyardzone.com\/products\/sony-a7-iv","provider":"AUMI 4","version":"1.0","type":"link"}